The social impact communications minor is now open for enrollment. The minor builds on existing strategic communications courses, combining them with lessons on social responsibility, public relations, campaign-building and interdisciplinary study. The minor has been in development for over two years within the Roy H. Park School of Communications.
Students would be required to take Presentation and Graphic Design, Public Relations: Theory and Practice and Social Impact Communications, three courses already offered by the college and typically taken by advertising, public relations, and marketing communications students. A capstone course called Social Impact Communications Lab is also required, but will run in future semesters once enrollment into the minor increases.
These courses will help students who plan to work in public relations understand the social issues affecting their audiences and the most appropriate ways of addressing them, whether they are working for a corporation, a nonprofit or the public sector.
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